The partnership that will see Microsoft’s Windows Phone become the primary mobile OS in Nokia handsets will dramatically increase its adoption. It’s expected that we could see Nokia release the first Windows Phone device by the end of this year, but they have stated they “are on-schedule to deliver volume shipments in 2012”. Research firm IDC recently forecasted that Windows Phone OS could capture 20.3% market share by 2015.
At Microsoft’s Worldwide Partner Conference (WPC) COO Kevin Turner said the company has big dreams for Windows Phone and are making “big bets” on the OS. “We have to do some very strategic things to get our mobile phone volume up”. Part of the strategic plan is to build out 75 retail outlets, but no word on where they’ll be located (hopefully in Canada). In addition, Microsoft desires to ship 100 million Windows Phone devices each year.