Whether you’ve accepted it or not, smartphones, tablets and wearables consume a great deal of our time.
We’re constantly receiving notifications, posting updates on social networks, and are always seeking the next iteration from manufacturers. Razer thin bendable phones are even rumoured to be in development. While companies stay laser-focused on hardware design, some often lose sight of the nuances that go on behind the scenes; the look and feel of what is powering the devices.
This is something Alan Nowogrodski has been thinking about for the last year and half. “Why aren’t the talented UI/UX designers getting the same accolades as the industrial designers creating the aesthetic of the hardware? Further, why aren’t good apps being put on a bigger pedestal?,” said Nowogrodski. So he set out to change it.
Reaching out to his personal network and beyond, Nowogrodski created the Mobile UX Awards and has secured an impressive list of judges from all aspects of the industry, with names such as AirBNB, Kijiji, Shopify, and Michele Romanow of Dragon’s Den fame.
MobileSyrup has teamed up with the Mobile UX Awards as a sponsor to showcase all the mobile talent Canada has to offer.
The Mobile UX Awards feature a wide variety of categories. “We want everyone to feel welcome to submit their mobile app or web product,” said Nowogrodski. “If they’re unsure of exactly which category to submit themselves for, we will guide them to it!”
Award categories for consideration include:
Think Big:
1. Best All-Around
2. Social Impact
3. Breakthrough Experience
Industry:
1. Entertainment
2. Business & Finance
3. Games
4. Productivity & Utilities
5. Health & Lifestyle
6. Social & Communications
7. Shopping & eCommerce
Discipline:
1. Interface Design
2. Animation
3. Creative Content
4. Onboarding Experience
5. Purchase Experience
All apps are evaluated using five-point criteria and judges rate each point on a scale of one to 10. Furthermore, some awards have additional evaluation criteria (i.e. purchase experience). The primary criteria includes: UI Design — Creative, visually pleasing and follows usability principles; Animations — Fluid, purposeful, clear and delightful; Content — Creative, functional and engaging; Onboarding — Engaging, inductive and efficient; Overall Experience — Engaging, delightful and unique.
The first annual Mobile UX Awards take place in July and submissions are being accepted right now. The early bird deadline for submission is April 30th, with the final deadline following a month later on May 30th,
Check out all the details here at MobileUXAwards.
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