YouTube opening its partner program to all users five years ago fundamentally shifted how the world’s most popular online video sharing service operated and helped it grow into the dominant force it is today in the industry.
This change sparked a new phenomenon, however, with users creating fake accounts in order to upload content made by other creators on the platform, as well as big record labels and movie studios, in order to game YouTube’s advertising platform.
Now, in an effort to combat those are taking advantage of YouTube’s partner program, the Google-owned video service will no longer allow channels to monetize their videos until they hit 10,000 total lifetime views.
Google says that it believes this threshold will allow the company to gather enough information about the channel to know if it’s legitimate. The tech giant also believes that this number isn’t high enough to discourage smaller creators from signing up for the service.
“In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies,” wrote Ariel Bardin, YouTube’s vice-president of product management in a recent blog post published today. “If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”
These new rules also prevent ads from being displayed in offensive videos to some extent, a contentious issue YouTube has been dealing with for the last few months.