Fashion brands are hopping on technology at a fierce pace. The latest to join the party, Michael Kors, announced on Thursday it is entering the wearables market.
Officially available sometime this fall, the Michael Kors ACCESS smartwatch runs Android Wear and is “geared towards the fashion-focused consumer.”
The fashion house didn’t provide any information on internal specs, but it did mention that there will be two variants of the watch, both of which will be targeted at men and women. Both smartwatches will also have interchangeable leather and silicone bands and feature exclusive Michael Kors watch faces. In addition, it seems the Michael Kors ACCESS smartwatch takes a cue from the Moto 360 with its flat tire display.
Michael Kors says the timepiece will cost $395 (USD) when it launches later this year. Canadian pricing was not released, but the watch will launch in Canada and the U.S. at the same time. Representatives from Michael Kors Canada stated the ACCESS will be sold online through the company’s e-commerce store and nationally at a variety of Canadian retailers.
“I’m in the business of making people’s lives easier through fashion,” said Michael Kors. “I thought, ‘Why can’t tech accessories be chic and glamorous?’ You wear them every day. After all, technology is impacting life more and more. It should reflect your personal taste as much as anything else, but it should also give you access to all the experiences that you want.”
[source] Michael Kors [/source]