Nokia MixRadio launched on Windows and Windows Phone back in 2013, after being a Nokia platform exclusive for six years.
The instant-listening format, which allows for unlimited ad-based streaming of both pre-made mixes and dynamically generated playlists, is great for lean back listening, and has proven a successful proposition in its 30+ markets.
Purchased by Japan’s Line last year, MixRadio has been retooled for iOS and Android, available for free in Canada with the option of four offline mixes per account.
Each app is simple and well-designed, with the option to generate mixes based on artist, genre or at random. Over time, based on “hearting” and “break-hearting” songs, the mixes will get more personal and more reflective of one’s listening habits.
The app is free, and definitely worth checking out as an alternative to Songza and the free versions of Spotify and Rdio.
MixRadio also recommitted to Windows Phone, saying that it will continue updating the app on Microsoft’s platform despite expansion to the two larger ones.
Finally, MixRadio and HTC have entered into a deal to provide direct music access to BlinkFeed, HTC’s growing platform for quick-look news and social content.