HTC and Under Armour have struck a partnership that will see the two companies work together to “empower athletes everywhere.” HTC will design a series of products that will work with Under Armour’s connected fitness initiatives, under its Android and iOS UA Record app that launched earlier this week.
Peter Chou, CEO of HTC, said, “we want to help people be better connected with themselves, helping them to achieve their goals and gain deeper insight into their own lives to become the best they can be… we are taking the first step on this journey and will provide consumers with a range of connected health and fitness products and services that no other brand can match.”
While no devices or specific services were mentioned, perhaps HTC will finally unveil a smartwatch and integrate a health and fitness angle into it, or possibly launch a new set of connected shirts, similar to Montreal-based Hexoskin with its biometric shirts.
“We want our products to meet the needs of every individual – whether you’re training for a personal best in your next half marathon, or a professional athlete honing your performance with a full training staff behind you. So far, no company has been able to deliver this level of support and we feel we have a tremendous opportunity to disrupt and accelerate the development of this market,” said Chou.
[source] UA [/source]