TELUS study: “Almost half of Canadians who have a cell phone cannot live without it”

Another day means another study has been released.

This time TELUS teamed up with IDC Research for a report called “The Future Consumer and Canadian Financial Services Providers”. The results are based from a March 2009 study of over 3,000 “randomly selected” Internet-enabled Canadians aged 13 and older.

IDC said the study looks at the ways that today’s consumers communicate with retailers and service providers (Banks, insurance brokers and retail stores) and how they want to be communicated with in the future:

Key findings of the research:
• Almost half of Canadians who have a cell phone cannot live without it.
• Age is not a determinant of customer communication preferences.
• The majority of Canadians agree that overall value is the most important factor for recommending a business.
• More than one third of Canadians typically research online when considering purchases of consumer goods including automobiles, music and videos, books, toys, furniture and home furnishings and home renovation products.

Dr. Robert Kerton, professor of Consumer Economics at the University of Waterloo said “Canadians crave authentic, two-way dialogue and open communications with organizations. Effective listening is the first key to a firm’s success.”

More here at TELUS