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Bell targets Tbaytel customers, offers “the phone everyone is talking about for $0”


You think competition is heated in the central parts of Ontario, Quebec, or B.C.? How about the rolling city of Thunder Bay, Ontario? According to the Canada 2011 Census there’s only 108,359 residents and you bet everyone of them counts when adding up carrier subscriber numbers.

Bell has started a campaign to woo people away from regional carrier Tbaytel by offering them an incentive to switch “and get the phone everyone is talking about for $0.” With Apple’s strict advertising guidelines Bell, of course, could not directly say the phone that “everyone is talking about” is the iPhone 5… the separate ad on the other page does the talking. It could very well be another device, but if it’s the iPhone 5 then it’s a savings of $179 on a 3-year.

Bell recently went live with their LTE (Long Term Evolution) network in Thunder Bay.

(Thanks Denise!)

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