RIM’s BlackBerry Messenger (BBM) is one of the staples of a BlackBerry smartphone. Users are loyal to the brand because of the easy messaging service. We received an email today from RIM that says the term “BBM ” has been included into the latest edition of the Collins English Dictionary.
T.A. McCann of RIM stated that “the inclusion of BBM in the Collins English dictionary recognizes its status as one of the world’s most popular mobile social networks. In recent years, the term ‘BBM’ has transcended its technological origins to become a brand that is part of the everyday language of millions of people all over the world… We’re honoured that a word used daily by millions of our customers has been officially welcomed into the English language.”
RIM has some exciting things ahead for BBM in their upcoming BlackBerry 10 OS. It was revealed by Thorsten Heins, RIM’s CEO, that BBM Video Chat will be making an appearance. RIM currently has over 56 million BBM subscribers, with 70% of them ‘BBMing’ on a daily basis.