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Rogers to officially become a “4G HPSA+” network on May 9th
Well, it happened. Effective May 9th Rogers will be shifting gears on their 3G (HSPA+) and calling it a “4G HSPA+” network. In the internal doc Rogers says this “is simply a network name change” to align with the International Telecommunicaitons Union standards and also to “bring up on par with Bell and TELUS and close the perceived gap”. TELUS announced their new “4G” network in February and Bell closely followed in March. Soon after SaskTel and MTS both declared their networks were also being marketed as a “4G” network. Over the next few days you’ll see all information on Rogers.com, in-store collateral, product cards and advertising with this new “4G” network. The actual network speeds will not change with this new 4G name… the real battle will happen when Rogers launches their true 4G LTE (Long Term Evolution) network later this year in Toronto, Montreal, Vancouver and Ottawa.
(Thanks tipster!)
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51 comments for “Rogers to officially become a “4G HPSA+” network on May 9th”
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So how much G’s will my new phone get?
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LOL, who said that they won’t call their network 4G unless it is actually 4G….LOL, Roggers feeling the pressure so they had no choice…nothing but a bunch of liars I say.
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So will it somehow say 4G on the top right of my Torch on May 9th instead of 3G to complete the bs? Lol
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so true
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While they are at it, why not officially rename Rogers itself into Robbers since their business and marketing practices will be better reflected by this new name.
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truth
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Just like the rest said. I have the Sony Xperia arc & most of the times it shows H instead of 3g but on may 9th it will change to 4g then? Like cmon rogers. Stop getting ur employees to make accounts on Websites like this & stop robbing us & start caring about the people that made you. I am sure if people started living rogers, rogers would some how then start giving s**t for free & start making new plans & such. Such a BS company. 4g? my a*s. they are only naming is 4G because Bell / Telus & other company’s are doing it & now rogers got f****d over that every other company stated this before they did. I am just waiting for some Rogers fan boy or a Rogers rep to come in here & start saying how we are all wrong & Rogers is the best. Rogers has more people because people do not see that Rogers scams & lies..
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Hidden due to low comment rating. Click here to see.
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Hidden due to low comment rating. Click here to see.
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BTW It also says in the paper ( screenshot) That ” No, The network is not changing , Only the Terminology is changing” Such a BS s**t. Rogers a multi million dollar company with more then 9 million Costumers can not get 4G speeds? Like this has become stupid. Why even add that 4G if they will not carry the speeds? So they can try & out beat Bell & Telus & other company’s? LOL. All i see in my eyes is a lying & scamming company..
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They should have just skipped to calling it 5G… But seriously what happens when 4G REALLY comes out?
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Who knows. I am guessing they will start saying its 4G+ then. Rogers is stupid as f**k. They really think they can pull this off without anyone noticing? Please.
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Yep, and then, when some kind of “advanced” 4G will become available (hopefully not) they will be forced to call it 5G because real 4G will already be called 4G+…
3G+ was just fine.
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Watch wind’s and mobilicity’s hspa+ network suddenly be called a 4g+ network.
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4g*
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Lol, I knew they would break under the pressure from Bellus false advertising. This time I can’t say I blame them.
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This really is the fault of the ITU breaking under pressure from t-mobile using hspa+ as 4G. Heck, they’ve even now managed to market 14.4mbps hspa as 4G.
Its only a matter of time before LTE becomes 5G.
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They’re totally going to call LTE 5G. I would not put it past them. At this rate I’m gonna wait for 6G before I drop any money on a new phone.
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Reading the uninformed comments on here always makes me laugh! “I knew they would break under the pressure under BELLUS false advertising”
ITU changed defination after a bunch of US carriers decided to change the buzzword for them. By NOT labeling it “4G”, stupid people like you will think their network is slower then other carriers with the same technology. They are doing nothing wrong except keeping up with the buzzword terminology because thats what i****s who have no idea what “4G” and “3G” actually means besides hearing it on the tv.
“Rogers a multi million dollar company with more then 9 million Costumers can not get 4G speeds?”
If by 4G you mean LTE, then almost no carrier in the world has fully rolled out an LTE network yet, nor are there many headsets that can support it. Its funny how everyone is clamoring for “4G” and not even realizing that their phone and most of the phones not even out yet, don’t even support the technology, so it doesn’t mean squat if Rogers actually threw up an LTE network overnight, you couldn’t use it. If you are refering to lack of “4G” coverage then you fail to realize that there are many costs associated with raising towers beyond the actual cost of the tower itself. Notice how after more then a year, the small carriers in toronto still can’t hold a signal unless you stand under one?
Calling Rogers/Telus/Bell liars because they are following the name change that happened everywhere else just shows you are one of those people who will whine about anything related to the Big3, no matter how misinformed you are. Its funny that I personally despise all 3 companies for actually legit reasons, but don’t feel the need to act like a child and lose my mind like you guys…
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@Baby Menez
Ding! Ding!…you win the troll award of the day. It is awarded to the first useless comment. I think you lead in that award. You always want to bring up WIND when the topic has nothing to do with them. Did your gf leave you for a WIND employee? It seems like you have WIND envy. You may want to seek some help.
Back to the topic, I complete agree with the poster who commented about the people on here being uninformed. Who cares what they call the network. If the internation standard was changed and Bell and Telus is calling their network at 4g then Rogers has all the rights in the world to do that.
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Menez, I love how you managed to find a way to insult Wind in an article that has absolutely nothing to do with them. Creative. Stupid, but creative.
Moving on… You can’t blame Rogers for following suit. From a marketing standpoint they would have been perceived as being slower that their competition that switched to the 4G designation.
If anything is stupid about this, it’s the definition of 4G in general, but what can you do?
Give it 6 more months max and every provider will be calling their networks 4G.
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I’m not even suprised rogers did this, competition would go to bell or telus becuase of their “4G”. I hope robellus all get sued for false advertising but they have the crtc in their pocket.
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So what the hell are they going to call their LTE network when it comes out? 5G? 4.5G. I hope they notify all new customers that with this name change speeds will stay the exact same.
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I want my iPhone to say 4G now.
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@George – Just record yourself saying “4G” and play it back on your phone.
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It has to be 4G otherwise its all a lie.
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Just called rogers and 5 different reps told me that it’s just going to be called 4G and it not going to change the data speeds. I talked to 3 managers and they said the same and they told me that there might be an updated for future phones that will show 4G and also the Sony xperia arc and play and another one might show 4G soon when the 4G network is up. The arc and the play have speeds up to 14.4 so they told me that will be considered as 4G. Honestly tho it’s kinda stupid calling 3.5g, 4G. What are they going to call 4G when it truly comes out. I don’t understand one thing tho. Yea bell and telus is doing this. But why not wait till 4G actually does come out. Seems to me that Rogers copies everyone else and tries to out beat them. It sucks cuz it’s every company not just Rogers. Yes I bashed Rogers but after really looking into it. All of the 3 big ones just keep doing the same thing.
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You can fault Rogers for plenty, but not this.
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I don’t remember who was first, but what did they think would happen? They’re all running the same network technology (Telus, Bell, Rogers, MTS, Sasktel, Wind and Mobilicity)HSPA+.
So the first guy spends a tonne of money to market themselves as 4G, now 3-4 months later everyone is 4G. What advantage did spending all of that money bring them?
Then they’re going to spend money to build proper LTE networks. What are they going to call that?
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http://www.pcmag.com/article2/0,2817,2374564,00.asp
Will you people shut up already about false advertising.
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All the fuss over 2 letters! I really don’t care what they’re calling it, in a few months LTE will be launching anyways, and this will be a non-issue.
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I think that Mobilicity and Wind should stay as a “3G” network and advertise, “Our 3G network is just as fast as their ’4G’ because they are BSing you!”
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Hidden due to low comment rating. Click here to see.
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Good marketing move. We educated tech heads know the difference, but the unaware masses don’t, all they think is “omg 4gees I want the new shiny”.
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And here u guys have it. I called it some Rogers rep would come and in and start defending Rogers there we go. It’s Rogers Chris. I am sorry Chris but either Rogers brain Washed u to believe there little lies or ur one of them that lie and all. Clearly you only make comments about Rogers doing good. Yet u don’t seem to care about anything else. Care to even post about that? Probably not since your gonna run to ur boss and show him / her all this. I just find it stupid by calling 3,5g network 4G. Rogers has nothing else to do then to followe what every other company is doing. What is Rogers goin to call 4G Chris? Think about it before you come post in here. You guys claim to have the beat plans right? Look at ATT and states plans. They offer way more then what your little company can. ATT And Rogers are the same yet for some odd reason in the states they care and they drop prices or the offer more in there plans. How about Rogers Starr caring about the people that made them and the people that are paying ur bills Chris before you guys start talking. All 3 company’s especially rogers only cares about the money and how they will have money Nd beat everyone else.
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Bow to the power of marketing.
Instead of dropping the “3G/4G” names and basing it’s name on the speeds it does, they’re going the easy route.
4G my a*s. Some cities can’t even get 5mbit. Let alone 100mbit.
Weaklings.
“Yes sir, our network is ’4G’. Your phone though, can only got up to 7.2 mbit. But it’s on a ’4G’ network.”
sigh….
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they are call ing it 4g because telus and bell does and they have the same sppeeds as rogers but they dont call there network 3g they call it 4g so rogers must have thought that we shoud start calling it 4g too
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It’s funny to see all the Wind and Mobi fan boys run up in EVERY Rogers thread crying and complaining!!!
IF you already on Wind and Mobi then why complain about Rogers not treating you fairly when your not a customer???
You don’t ever see the Public Mobile fans comment on anything!! You could learn alot from them!!
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That’s it, I’m going back to the cans and string thingy. There’s no way to mismarket that technology.
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You mean “echo” technology transmitted over a private and dedicated secure line?
Available only on Rogers
*Please note an ARGGH! fee of $2.50/month/line to handle all incoming calls from frustrated customers applies. This is a government fee that the government does not collect, but that we must collect and not submit, but try to confuse you so you think its a tax, why are you still reading this fine print
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@THE ASSASSIN – You don’t hear from Public Mobile fans because there aren’t any….
Seriously though, Public Mobile is not the company most of the people who follow this website would go to. Nothing wrong with Public, just a different demographic I think.
Either way, the whole 4G thing is just to match other companies doing the same so Rogers network isn’t perceived as being slower than their competitors.
As much as I dislike Rogers, I can’t fault them for that.
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for your phone to show 4G, i bet rogers will make us sign more 3 year contracts just for this extra feature.. or $5/month?
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@Dimitri I almost spit out my cherry Kool-Aid when you had the nerve to call Rogers a small company!! LOL
Then you bash them for only thinking about making money! Isn’t that any successful should be thinking about?? If you can’t afford their service then move on and stop being so emotional!! Pubic Mobile now offers a $15.00 unlimited plan so people like you on minimum wage who can’t afford a real cellphone service can actually stop using those grimy bell payphones.
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@THE ASSASSIN – I generally share the same view as Dimitri, but I don’t actually get the “little” part either…
Off course Rogers is focused on making money, and that’s perfectly reasonable.
The problem most of us have with them is the AMOUNT of profit they make. They made billions of dollars in profit year after year, and yet their rates and extra fees kept increasing.
Not everybody can afford to pay those kind of rates, and we are living in a time where internet access and a mobile phone have almost become necessities. Also, FYI, good luck finding a payphone these days – many of them have been taken away.
I could sign with Rogers tomorrow (Not likely, but just for example), as I CAN afford what they charge, but I’d still rather have that money in my pocket at the end of the month instead.
Regardless, the rates are still ridiculous when you look at how much it actually costs Rogers when you send a text, or browse online, or make phone calls. Their cost is pennies, and they charge up to 7000% times that cost to the consumer.
Can you imagine if you went to the store and they charged you $7000 for what used to be a $1 head of lettuce? That’s sort of an extreme example of course, but it highlights just how high their profit margin really is.
I could understand if cellphones were new technology, but Rogers made their money back on what they spent building their network a long time ago, so what is the justification for charging the rates they do?
Rogers is entitled to a fair profit like any other business of course, but there is a point where it just turns to greed, and I think many people feel that they have reached that point.
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you all know the term “4G” means nothings.. there are no standards for it. “4g” can mean anything.
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They are going to call LTE the same thing Verizon did: 4GLTE, and so will Bellus.
I’m not surprised we had to change to a “4G” network just to keep competiting, but the reality is: if people weren’t dumb enough to think it actually mattered, Robellus wouldn’t have changed the name.
The internal memo also states that only future phones running HSPA+ will show 4G, all current handsets will keep saying the same info (3G or HSPA).
I’d guess the first “real 4G” phone promoted as such will be the Galaxy S 2.
Now, anyone else want to keep sh!tting on Rogers about frivolous things?
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I’ve starting calling my car a 4G car now, just for the hell of it.
all my friends are going “hey, nice jeep” and I correct them and say “it’s actually a 4G jeep”.
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They can change the name all they want but they are still slower than the competition, and by a large margin in areas that have dual-cell access.
The big question is whether Rogers’ LTE will be as fast as the other networks’ dual-cell. Verizon LTE was deployed with speeds closer to 3-10 Mbs of their 50Mbs, still showing 8-9 Mbs in recent testing, Dual-Cell is running @ 42Mbs as 4G, so really without the 75-150Mbs LTE upgrades, where is the big speed boost even from the network increase?
And considering everything is getting necked at the tower, it just means the communication to the tower will be faster, but getting past that on most busy towers is going to be slow as 3G.
At least when the other guys changed their name it coincided with a network change to bring greater speeds, whereas with Rogers it’s just a name change without any speed increase. I’ll take more speed over bigger/new name.
Bring on the LTE… but not that LTE-lite crap !!
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You know, the CRTC gets involved in all kinds of crap that pisses me off, but this is one thing they could easily take care of and help consumers.
Set the guidelines for naming the “G’s” and enforce it….probably too busy trying to resurrect the Beach Combers
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@ Rick
The CRTC have no jurisdiction on this, it was finalized by ITU for the world. The carriers are just following that ruling. Look it up.
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They should have claim “5G” just to be sure that they’re ahead of the games. LOL Go Robbers go!
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