Bell has announced that Lucky Mobile, its new prepaid carrier, is expanding into Quebec and Atlantic Canada, bringing the service to all 10 Canadian provinces.
Lucky Mobile initially launched in Ontario, Alberta and British Columbia in December 2017, expanding to Manitoba and Saskatchewan in March.
The carrier is Bell’s prepaid play, competing with Telus’ Public Mobile and Rogers’ Chatr using “3G-equivalent” speeds of up to 3Mbps. It offers plans with Canada-wide talk and text starting at $10 per month. If customers attempt to use more than what’s included with their plan, they’re notified with the option of purchasing a $3 or $5 service pass, but there is no option to use pay-per-use rates.
During Bell’s fourth quarter earnings call, CEO and president George Cope stated that the carrier is building a mobile app that enables talk and text over Wi-Fi this year, similar to Sugar Mobile’s Wi-Fi-based solution.
The CEO also noted during the call that moving customers up the value chain — i.e. converting Lucky Mobile customers into postpaid Bell or Virgin customers — is “what we’re missing.”