Turns out Rogers is a big softie when it comes to moms.
The telecom announced today that this Mother’s Day, May 8th, it will offer a free hour of long distance calling to all of its wireless subscribers, including wireless home phone users.
At approximately 55 cents per minute for pay-per-use long-distance this amounts to a savings of $33 for any users that partake and is available for international long-distance as well as Canada-wide. Rogers states that the charge will automatically be zero-rated on the next bill.
The only exclusions to this offer stated on the site are calls made to satellite phones or to the Falkland Islands, Niue, Tokelau, Solomon Islands, Maldives and Sierra Leone. The offer also does not include airtime, meaning that if you have a subscriber has less than hour of regular usage left on their plan, they will be billed regular overage.
“We want to help families come together on Mother’s Day, no matter the distance,” stated Leroy Williams, vice-president of marketing in today’s release, “Whether your mom is in Michigan, like mine, or across the pond, we want to make it easier to pick up the phone and call her, with long-distance calling on us.”
In its release Rogers also noted that according to a survey conducted by its consumer insights department that 25 percent of moms would prefer a phone call from their children on Mother’s Day over flowers (13 percent).