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Google’s answer to Facebook Instant Articles will arrive early next year

WordPress article content

By Igor Bonifacic
accelerated mobile pages

The first set of news articles to take advantage of Google’s recently-announced Accelerated Mobile Pages, a platform designed to dramatically reduce the time it takes for mobile web pages to load, will appear online “early next year”, according to a new update post published by the company.

Announced on October 7, the company says a variety of predominant publishers across the world have expressed interest in the platform, including the likes of Postmedia and The Globe and Mail here in Canada.

Moreover, a variety of ad networks — including Outbrain, AOL, OpenX and DoubleClick, as well as the company’s own AdSense division — have likewise stated their intent to work with Google to make the platform friendly to advertisers. Third-party developer support for the platform also appears to be healthy; in all, some 4500 individual developers have signed up to follow the progress of the platform on GitHub.

[source]WordPress[/source]

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