Cineplex, Canada’s largest cinema company, has updated its iOS app with a number of new enhancements and a brand new user interface.
The app features a new discovery tool to search for the latest movies. Additionally, it’s possible to watch trailers, locate the closest theatre, check show times, pay for tickets, and manage a SCENE card using the app.
In an effort to make the app more social, and presumably help it connect with a younger demographic, Cineplex now allows users to sign up for a “Cineplex Connect account” via Facebook, email or Twitter. The app also has the option to send one’s friends a message from within the app that informs them of a movie’s showtimes.
Cineplex also has mobile apps available for Android and BlackBerry, but the company has yet to give an indication of when those will be updated with the new UI and features.
[source]App Store[/source]
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