Rogers was recently given the go-ahead to become a bank. The “Rogers Bank” will not be a location on the street corner, but will take shape in your physical and mobile wallet. The suretap Wallet will play a major roll in this as will the Rogers First Rewards Program.
Rogers will be launching the suretap Wallet soon. This will make it possible for customers to pay for items via your mobile device with a greater goal of storing and organizing “all your digital cards in one location.” Eventually, all Rogers smartphones will come pre-loaded with the suretap Wallet app and also have a pre-paid MasterCard ready to use.
A few weeks ago, based on a Machine-to-Machine (M2M) presentation, we detailed the roadmap that Rogers is heading towards with their mobile payments. Listed were a few slides of the finer details, including a joint loyalty credit card called the “Rogers First Rewards MasterCard.”
The details were scarce but a dedicated site has shown itself online. I’m not sure when this went live, but the states the Rogers and MasterCard is “coming soon” and that those who enrol will “get 2 Rogers First Rewards points for every dollar you spend.” There will be “No Annual Fee” and when this does go live you can score an immediate “5,000 welcome points when you make your first purchase,” which can be redeemed for various Rogers services or paying off your monthly bill.
Source: Rogers Bank