The proliferation in tablet use since the release of the iPad in 2010 is astounding. More astounding is how Apple has managed to keep a hold on tablet marketshare despite the growth of Android in the phone space.
A new report from Chitika Insights extracted data from thousands of ad impressions to determine that the iPad makes up nearly 95% of all tablet traffic. Its closest competitor, the Samsung Galaxy Tab, accounts for 1.22 impressions for every 100 iPad hits.
In March we told you that the iPad accounted for just over half of the marketshare in Q4, with Android slates expected to surpass the iPad by the end of 2013. While the sets of data came from different companies, they tell disparate stories. On one hand, the iPad is no longer the only game in town as more inexpensive tablets are making their way into the hands of users around the world. But the iPad is clearly used more than any other for web browsing.
As Ice Cream Sandwich use grows amongst tablet users, the overall user experience among Android tablet users will improve and likely cause browser usage to increase. As it stands now, however, with Apple responsible for 95% of ad impressions, there is no doubt that Samsung and its Android competitors have a long way to go.