Mobilicity has stepped into another retail environment, this time testing their luck in a few Metro grocery stores. The new “smart” carrier is currently in trials with 9 locations in Toronto and Ottawa, but hopes to grow into one of their main distribution points.
This is Metro’s first venture into the mobile phone space, most likely to keep up with competitor Loblaws who’s been in it for years, and has recently solidified their commitment by expanding The Mobile Shop brand, which also houses everyone but Mobilicity: Bell, Solo, Virgin, Fido, Virgin, Public Mobile, Wind Mobile, TELUS and PC Mobile.
Anthony Booth, Mobilicity Chief Customer Officer, stated that “Metro fits perfectly into our retail distribution expansion strategy. We look forward to growing our presence at Metro over the holidays and into the New Year as we make it easy for consumers to access the ultimate in unlimited talk, text and data plans while they shop for groceries.”
Mobilicity recently announced that they have “attracted over 250,000 customers”.
Source: CNW
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