The CRTC released their annual “Communications Monitoring Report” and sheds some insight into the Canadian wireless scene. The information is based on data that was collected from a twelve-month period ending December 31st, 2010, so this includes some good new entrant stats.
In 2010, the total number of Canadian wireless subscribers reached 25.8 million, an increase of 8.5% over 2009. In the report the CRTC stated that “New competitors began making inroads in the major Canadian markets, capturing 25% of new subscribers”, but expanded to note that this only represents “approximately 2% of the wireless subscribers”. Rogers has the highest market share with 37%, followed by Bell with 29%, TELUS at 28%. However, the impact by the new entrants (WIND Mobile, Mobilicity, Public Mobile and Videotron) is hitting the incumbents hard on the average revenue per user (ARPU), a decreased 1.6% from $58.81 to $57.86.
Speaking of revenue, the wireless market now makes up for 43% of total telecommunications revenues ($18 billion). Rogers is the largest carrier when it comes to subscribers and also revenue, taking in 39% revenue market share, again followed by Bell at 28% and TELUS with 27% revenue market share. The new entrants took home 1% of the total wireless revenue in 2010.
Next year will show even a lower ARPU (great for customers), and most likely an increase in the new entrant subscriber numbers. Wind now has over 300,000 subscribers and because Mobilicity and Public are both private companies, there’s no need for them to report official numbers. Apparently Mobilicity is adding “thousands” every week and we’re hearing Public has over 150,000 subs (not confirmed).
Check out more charts below
Source: CRTC
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