What is coming to TELUS on September 15th?

There has been a number of people commenting about what TELUS has planned for September 15th. A commercial was played over the weekend I believe across Canada in theatres promoting something with that glorious date. All we’ve been told is that “it’s not what you think”.

So is it for the wireless, TV, Home Phone or Internet? Are they going to launch a new plan… it could be just another promotion to attract attention to those animals? Possibly even promoting something to do with the Toronto Film Festival? Check it out here: