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comScore: “Mobile Banking Up 21% Since March 2011″

By on September 22, 2011 at 7:25am in Mobile News


Research firm comScore came out with some Canadian mobile stats a couple months back, all based on March 2011 numbers. At the time they stated that “12.3 percent of Canadian mobile subscribers accessed banking. During the CWTA Wireless Showcase comScore presented some updated numbers and the trend continued – mobile usage is increasing. You can see some of the previous stats we posted here, mainly about OS market share and how Apple, RIM, HTC and Samsung are all battling it out.

Using your mobile device as a “wallet” will be an everyday experience in 2012, some are adopting it early and doing the basic transactions or using a mobile banking app. comScore stated that since March “Mobile Baking is up 21%”, leading to believe that 33.3% of mobile subscribers use a mobile banking app (based on 20,111,000 subscribers). The most used mobile app is TD Canada Trust with 26%, followed by RBC (21%), CIBC (16%), BMO (10%) and Scotia Bank (10%). Not surprising, Canadians use iOS and the iPhone the most to access their account and perform basic functions, followed by RIM and the BlackBerry OS, specifically on the Torch 9800 (touchscreen/QWERTY keyboard) and Google’s Android OS is creeping up in popularity.

Related posts:

  1. Report: 12.3% of Canadian wireless subscribers use mobile banking
  2. TD Canada Trust poll says only 8% of Canadians use mobile banking
  3. RBC Mobile Banking app for Android coming this Fall
  4. BMO Mobile Banking app for iPhone and BlackBerry now available

Discussion

11 comments for “comScore: “Mobile Banking Up 21% Since March 2011″”

  1. Why is RIm only at 7% in those slides? That has to be erroneous. Where is the Bold, Curve, Pearl flip, or Tour?

    ANyone know?

    Like or Dislike: Thumb up 3 Thumb down 6

    Posted by rim rules | September 22, 2011, 7:39 am
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    • Most people I know have since dumped their BBerry’s or don’t use them for online work. Even my corporate friends (Enmax, Telus, Oil/Gas, etc) are now issued iPhones. Anyone left using BBerry’s (about 20 or so people) don’t bother going online. The screens are too tiny and just not very efficient to use for online viewing.
      In retrospect, its sort of surprising you don’t see any android phones on there. But then again the reasoning behind that is that the best Androids just came out within the last 7 months or so and even big banks still don’t have Android apps. (i.e. RoyalBank). shrug… Wait a year and the whole landscape will shift. (2% RIM, the rest shared between Android/Apple)

      Like or Dislike: Thumb up 5 Thumb down 3

      Posted by Clint | September 22, 2011, 10:42 am

    • I know more people with Blackberries than anything else but the vast majority of them don’t use them for anythng but phone, email and texting.

      Like or Dislike: Thumb up 4 Thumb down 0

      Posted by Keith | September 22, 2011, 4:44 pm

  2. How bout dem ‘Apples!

    Like or Dislike: Thumb up 3 Thumb down 1

    Posted by Paco | September 22, 2011, 7:58 am
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  3. Thumbs up if you post on this forum from work!

    Like or Dislike: Thumb up 12 Thumb down 1

    Posted by Rick Ashtley | September 22, 2011, 8:35 am
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  4. I like!

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Rartard | September 22, 2011, 9:27 am
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  5. CIBC has an Android app?
    SINCE WHEN!?

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by Michael | September 22, 2011, 4:24 pm
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  6. This doesn’t count those of us using mobile banking from the browser which I have to because TD does not have a Windows Phone app yet.

    Like or Dislike: Thumb up 2 Thumb down 0

    Posted by Keith | September 22, 2011, 4:46 pm
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  7. I suspect that the percentage of Android users doing mobile banking is noticeably higher, but isn’t registering, as they do it through the browser. I do it this way. I’d rather have the same experience on my phone and tablet that I have on my Windows PC. Thank Google the Adobe Flash works well, and I don’t have to learn some stupid app.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Downhill Dude | September 23, 2011, 6:46 am
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  8. Question for the author: Are you sure when they said “up 21%” that they meant *another* 21% on top of the 12.3? Or did they mean 21% growth based on 12.3% (i.e. the total is now 14.7%) That seems more reasonable for a 6 month period.

    Let me know because I’d like to write about this on the Fonolo blog.

    - Shai

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Shai Berger | September 26, 2011, 8:57 am
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  9. Has anyone seen this full presentation/data available online anywhere?

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by ryan | September 27, 2011, 3:35 pm
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