Apple is planning to pay US$1 billion (roughly C$1.4 billion) for one year for an ultrapowerful 1.2 trillion-parameter artificial intelligence model developed by Alphabet Inc., according to Bloomberg.
People with knowledge of the matter told Bloomberg that Apple will utilize the technology to enhance its personalized Siri. The deal reportedly followed an extensive evaluation period, and the two companies are now finalizing the agreement, which would give Apple access to Google’s technology.
Apple aims to use Google’s AI model to rebuild Siri’s underlying technology, which will help with personalized Siri next year. Previously, Apple considered other third-party models such ChatGPT and Claude, but ultimately chose Google’s AI model.
Bloomberg reports that Apple is hoping to use this technology until its own models are powerful enough. We’ve seen the company do this with hardware in the past, such as using Intel chips in the company’s MacBooks until it launched its in-house M-series processors. Plus, Google’s 1.2 trillion-parameter model is far greater than Apple’s current model.
Previous reporting indicated that the new Siri is on the way for next spring after Apple has struggled to release the software. Apple is also facing lawsuits in Canada and the U.S. over its failure to deliver on the improved Siri experience.
Next-gen Siri is supposed to offer a personalized Apple Intelligence experience and leverage AI to improve the overall assistant experience. This means it can provide personalized assistance through features like a more context-aware Siri that remembers past interactions and can take action across your apps.
Source: Bloomberg
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