Calgary-based telecom Shaw is once again running an initiative that calls on gamers to plant virtual trees for Earth Month.
As was the case last year, throughout the month of April, gamers are encouraged to plant a tree in any game and share a screenshot of their work on social media using the hashtag #ShawTreeSweep.
Shaw pledges to then match each virtual tree with a real one, with an ultimate goal of 20,000 planted trees. The company says more than 9,000 real trees were planted during last year’s campaign.
Earth Day falls on April 22nd — more information on related environmental efforts in Canada can be found here.
Image credit: Nintendo