Viewers in Canada spend an average of around four hours per binge-watching session, according to a recent study from J.D. Power.
The study also found a correlation between high rates of binge-watching and higher customer satisfaction with TV provider’s programming and features, compared with those who don’t binge watch.
Unsurprisingly, binge-watching is more popular among young viewers compared to pre-Boomers, as they are twice as likely to binge watch content.
Thirty-nine percent of viewers say they binge-watch through their TV service provider. Younger audiences are also twice as likely to use their TV service provider’s app or a secondary streaming account, such as Netflix, through the provider’s interface.
Researchers at J.D. Power believe that TV providers need to innovate in order to stay relevant to younger audiences and promote satisfaction.
In the eastern region of Canada, Videotron ranked first in TV and Internet Service Provider satisfaction for the seventh year straight, according to the study. Cogeco took second place in this region.
SaskTel ranked highest in both categories in the West region, also for the seventh straight year, while Telus ranked second.
The J.D. Power study was based on 6,443 internet customer responses and 6,389 TV customer responses online. The studies were conducted from March to April 2019. The study did not indicate a margin of error.
Source: J.D. Power
