Snapchat is undergoing a major redesign, aimed at improving user’s intake of content.
As of November 29th, 2017, Snapchat will separate photos and videos received from friends and photos and videos received by publishers and content creators.
Snapchat describes the redesign as a way to separate “the social from the media.”
As a result, content received from friends will be available on the left of Snapchat, while content received from publishers and content creators will be available on the right of Snapchat.
Snapchat is also introducing a new friends page.
“The new friends pages to the left of the camera displays your friends based on the way you communicate with them,” reads an excerpt from a November 29th, 2017 media release. “You can think of it as a more sophisticated best friends algorithm that makes it easier to find the friends you want to talk to, when you want to talk to them.”
Additionally, the page to the right of the camera now contains content from publishers, creators and “the community.”
“Over time, Discover will become uniquely personalized for you,” reads another excerpt. “While the stories on Discover are personalized algorithmically, our curators review and approve everything that gets promoted on the page.”