Apple Stores are now called Town Squares


  • Grumpel

    So dumb.

  • Captain Pokemon

    I think they’ll call it Town Centre in Canada.

  • Andrew Holt

    There is a chain of stores in Edmonton called Town Square already. I can see problems.

    • Captain Pokemon

      Yep, Apple will sue all the town squares in Canada… They’ll forced Waterloo Town Square to rename the place.

    • gremlin0007

      Apple invented Town Square, that chain is gonna get sued into oblivion

  • Mo Dabbas

    They can call it whatever they want. People will still call it “Apple” or “Apple store”. You would never say to your friends “hey I’m going to the Apple town Square”. that sounds so dumb

    • Brad Fortin

      that sounds so dumb

      People used to say the same thing about the iPad (“It sounds like the term for a sanitary napkin, oh my!”) but now “iPad” is synonymous with “tablet”.

    • Mo Dabbas

      iPad was a new product. Apple could have called it whatever they want (I actually don’t remember the sanitary napkin jokes, I was too young and not too much into tech).
      But this is pretty much a store that they are trying to give it a fancy name

  • Brad Fortin

    Apple Stores around the world will now be called Town Squares, in part because the company sees its retail locations as gathering places.

    So, going over that part of the keynote again, this is false. Not all stores will be called Town Squares, only the largest flagship stores with large open plazas, forums, theatres, promenades, etc will be given that name.