Apps & Software

Twitter acquires startup Yes, and makes its CEO their head of product


Just a few months after reportedly making its own plea for a buyout, Twitter has announced it has acquired Yes Inc.

Yes is an app maker started by Keith Coleman in 2014 with the goal of connecting users through apps. Prior to that, Coleman was a director of product management at Google.

One of its products includes Frenzy, a social app that simplifies the process of make plans with friends, with a goal of helping its users plan events in seconds while generating critical mass and conversation.


Other apps includes the photo and video filtering app WYD, the playdate coordinator Let’s Play and an app that lets users see who’s free at the moment, Heyo.

With Twitter’s primary focus being on real-time interactions that take place between parties anywhere in the world, it’s easy to speculate about the social media company’s interest in Yes. With its recent emphasis on facilitating cross-border conversations about specific events and themes through products like Moments, the relationship is clear.

In addition to acquiring the company, Twitter also brought Coleman on as the vice president of product. It’s not clear whether Yes’ employees will be joining Twitter also.

The specific terms of the deal have not been disclosed, but all Yes apps will be shut down in a few weeks time. Therefore, it’s likely that former members of Yes will be brought up to Twitter’s product team.

It’s important to note that just months ago, Twitter announced that it would be accepting bids for its own acquisition, and while many names were thrown around, ultimately nothing transpired.

Related: Twitter reportedly in talks with Salesforce regarding potential sale

[source]Venture Beat[/source]

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