Microsoft’s next mobile device, what many hope is the long rumoured Surface Phone, will be the “ultimate mobile device,” according to company CEO Satya Nadella.
In an interview with Australian publication the Finacial Review, Nadella didn’t acknowledge a smartphone designed by the company’s Surface team is currently in the works, but did hint that Microsoft still has ambitions in the mobile space, even after its write-off of Nokia, saying, “We will continue to be in the phone market not as defined by today’s market leaders, but by what it is that we can uniquely do in what is the most ultimate mobile device.”
What exactly the ultimate mobile device entails Nadella did not reveal, but he did intimate that the company understands it needs to deliver differentiated products if it will have any chance of success.
Referring to devices like the Elite x3, HP’s recent enterprise Continuum-focused smartphone, he said, “We stopped doing things that were me-too and started doing things, even if they are today very sub-scale, to be very focused on a specific set of customers who need a specific set of capabilities that are differentiated and that we can do a good job of.”
According to the most recent set of rumours, Microsoft could release an entire lineup of Surface smartphones aimed at different market segments.