Ahead of the September 7th event that is expected to see the launch of the iPhone 7 along with iOS 10, Apple has started announcing some of the new third-party Siri integrations that it promised back at WWDC in June.
Apple already offered some limited third-party integration with Siri through select partners like OpenTable, Yelp and Twitter, but the company has now more fully opened up its walled garden and provided iOS 10 developers with SiriKit, allowing them to build in the ability for users to interact with apps with their voices.
The first third-party integrations were announced in a series of blog posts on Apple’s website and include Pinterest, Square Cash, WhatsApp and Uber. For instance, users can pull up Siri and say ‘Siri, take me home in an UberX,’ and a card from Uber pops up showing details and fair estimate. Siri handles the voice and natural language recognition, then extends the request to the app.
These advancements come at a time when Apple is facing stiff competition in the field of AI assistants from Amazon’s Alexa, which has long been lauded for its openness to developers, to Google Assistant, which was announced in spring as a more complex evolution from Google Now.