If you ignore the fact that Microsoft’s mobile market share dropped from 3 percent to 1.7 percent in the third quarter of 2015, then the fact that Windows 10 Mobile has been installed on 9 percent of Windows Phone smartphones is resoundingly good news.
According to advertising service AdDuplex, Microsoft’s operating system is growing at a relatively rapid rate thanks to the the release of the Lumia 950, Lumia 950 XL and Lumia 550. In October, Windows 10 Mobile’s install rate sat at 5.7 percent.
At its current adoption rate, Windows 10 Mobile will likely surpass Windows Phone 8’s 8.9 percent, especially once the full version of Microsoft’s latest operating system begins rolling out to older Lumia devices in early 2016. The vast majority of Windows Phone devices run version 8.1.
Although nine percent of devices taking advantage of Windows Phone 10 surpasses Android 6.0 Marshmallow’s modest 0.5 percent adoption rate, Android’s install base is many times larger. Apple’s iOS 9, which was released just a few months ago, has an install base of 71 percent of users.