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You might hate hearts but Twitter says ‘like’ activity has increased by 6%

twitter hearts

Last week Twitter nixed its popular Favourites system in favour of Hearts, also known as “Likes,” and a furor of controversy erupted on the internet over the shift.

According to Kevin Weil, Twitter’s senior vice-president of product, the social network decided to make the shift because, “it’s easier to understand.” And despite the rampant complaints, Wagner says Twitter has seen a six percent increase in Like activity when compared to Favouriting.

So while a vocal group of power users are not fond of Twitter’s new hearts system, the change has been positive for the social network.

Related reading: Twitter replaces favourites with heart ‘likes’ system

[source]Tech Crunch[/source]

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