Last week Twitter nixed its popular Favourites system in favour of Hearts, also known as “Likes,” and a furor of controversy erupted on the internet over the shift.
According to Kevin Weil, Twitter’s senior vice-president of product, the social network decided to make the shift because, “it’s easier to understand.” And despite the rampant complaints, Wagner says Twitter has seen a six percent increase in Like activity when compared to Favouriting.
.@kevinweil says that people are Liking (❤️) 6% more than they were favoriting (⭐️) on Twitter. Easier to understand, he says.
— Kurt Wagner (@KurtWagner8) November 10, 2015
So while a vocal group of power users are not fond of Twitter’s new hearts system, the change has been positive for the social network.
Related reading: Twitter replaces favourites with heart ‘likes’ system
Source: Tech Crunch