Apple Maps has been the butt of many jokes since its launch, with many locations mapped incorrectly or looking completely distorted in satellite view. Combine that with less than stellar address data in the database, and many users have come to prefer alternatives like Google Maps, especially in countries outside the US. However, that may all be about to change.
Yellow Pages announced today that it will be bringing its YP.ca business listing content to the Apple Maps platform. Yellow Pages will provide addresses, coordinates, phone numbers, URLs, category listings, business hours, photos, ratings, reviews, and more to Apple’s quickly-improving mapping service. The digital media and marketing solutions company, which also owns RedFlagDeals.com and Canada411.ca, among other companies, has listings for 1.8 million businesses in Canada, and is particularly comprehensive in covering small businesses.
The company has been transitioning from paper phone books to digital services over the last several years, and aims to add value to their clients and listings in making an increasingly over pivot to digital media. Look forward to getting more use out of Apple Maps on all Apple’s platforms in the coming months, as Yellow Pages is a leader in Canadian online search for local business listings.