TELUS joins Bell to deliver Project Latte streaming service to its customers

Bell Media announced this week that, along with Bell Canada and Bell Aliant, TELUS has signed on to bring the company’s forthcoming streaming service its customers. Bell Media has promised to bring the service, codenamed Project Latte, to every TV subscriber in Canada, and this agreement ensures that TELUS Optik TV, Bell Fibe TV, and Bell Aliant FibreOP TV customers will have access to the service, which will notably include HBO content.

Of course, the elephant in the room is still Rogers, which beta launched its own streaming service this week. As may details regarding Project Latte, including an official name, have yet to be finalized or announced, any criticism regarding Rogers’ omission would be premature. However, it will be interesting to see exactly how Bell Media will go about signing a distribution agreement with a direct competitor to its service.