BlackBerry has no immediate plans to release a wearable device that directly competes against Samsung, LG, Motorola, ASUS or Apple.
The company is currently setting its focus on servicing the enterprise market with new smartphones, advanced MDM solutions and continued focus on BES. And consumers are still a priority with its BBM platform. In the coming days we’ll also see BlackBerry launch the Passport, Classic Q20 and Porsche Design P’9983.
But Blackerry is not simply ignoring the wearable market. In an interview with Fierce Wireless, John Sims, BlackBerry’s president of global enterprise services, says the company is currently undergoing internal testing of this space. “We are doing some different experimentation internally with wearables,” said Sims. “I would love for BBM to be running on a wearable… it’s definitely an area of research for us.” Sims noted that for BBM to work it would need to be paired with a phone.
There are currently over 85 million monthly active users on BBM across BlackBerry, iOS, Android and Windows Phone. The upcoming release of BlackBerry 10.3 will also bring BlackBerry Blend to the forefront, which allows users to receive calls, emails, texts and BBMs on a computer or tablet. Expanding BBM past traditional devices and onto the wrist seems like a natural progression, but it’s doesn’t look like it’s coming any time soon.