theScore is having a good year so far. After launching its new myScore feature on iOS in mid-December, the newly-independent — and fully digital — company has announced a record 5.1 million people connected to its mobile apps in January.
Growth has been fairly consistent over the past year, with a 42% increase in active users over the same period in 2013; user sessions, the total number of mobile hits, increased 93% to 161 million. In a nutshell, more people are using theScore’s various apps, and those users are tapping those icons more often.
As we’ve covered previously, since branching out from its TV division, which was bought by Rogers in 2012, theScore has taken what CEO John Levy calls a “mobile-first approach” to its sports ecosystem. The company hired a dedicated team of news editors to cover its many leagues, teams and players; stories are conveyed as a constantly-updating stream, complete with tweets, GIFs and other mobile-friendly content.
Though iOS continues to be the company’s primary platform, theScore has improved its Android app immensely in the past year, and continues to update its Windows Phone and BlackBerry 10 apps (though they admittedly deserve more love than they’ve received).
The company raised $16 million in mid-2013 from Relay Ventures, Levfam Holdings and Rogers Media.
[source]theScore[/source]
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