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Bell to start tracking users’ internet, phone, and TV habits to display targeted ads

Bell has updated its privacy terms and declared that, effective November 16th, they’ll begin tracking users’ wireline internet, TV and mobile habits to serve targeted advertising, as well as to “improve network performance.”

The terms state, “Starting on November 16, 2013, Bell will begin using certain information about your account and network usage for select purposes, such as continuing to improve network performance and product offers through new business and marketing reports, making some of the ads and marketing partner offers you see more relevant to you, and providing increased levels of fraud detection and prevention. We will not share any information that identifies you personally outside of Bell Canada and its affiliates. This supplements our Privacy Policy.”

The finer print reveals that Bell will specifically start to follow your web history on both your home and mobile internet, your TV viewing, app usage, calling patterns (probably time of day) and your location via cellular nodes.

Bell notes, “we will not share any information that identifies you personally outside of Bell Canada and its affiliates.” According to a Bell spokesperson, the new settings give “Bell customers the option to receive internet advertising that’s relevant to them rather than the random online advertising they’re receiving now.”

[source] Bell Canada (1), (2)[/source][via] Huffington Post[/via]

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