Bell and Virgin roll out new Loyalty rate plans

Rate plans change on dime and even more since the carriers implemented 2-year contract terms. With Bell, inclusive of Virgin Mobile, accumulating well over 7.7 million subscribers, it looks like they’re now turning their attention to ensuring customers stay on board for the long haul.

A new set of loyalty plans has been rolled out to both Bell and Virgin Mobile customers who are looking to do a hardware upgrade. The internal docs we received reveals that the carriers are offering up more shareable data, plus lowering the costs of their current advertised plans. The Bell and Virgin loyalty plans come in three sizes: $60, $70 and an $85 option that includes 6GB data.


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