Over the past few weeks, I have been testing a product that has changed my life. I first saw the Fitbit Flex at CES, but struggled to get a good view thanks to a teeming crowd looking for a chance to try the fitness and wellness tracker.
Fitbit is a US-based company that has gained prominence in recent years for releasing inexpensive, easy-to-use wearable technology — until now, clips and small baubles — that connect to an iOS or Android device to ascertain whether you’re walking, eating and sleeping properly.
The new Fitbit Flex band is similar to its high-end One clip, but wraps around the wrist for a much more solid fit. It connects wirelessly to a Bluetooth 4.0-enabled device like the Galaxy S4 or iPhone 4S/5, and tracks your steps and how well you’re sleeping (review coming soon).
Fitbit has announced today a partnership with Apple, Amazon, Future Shop, Best Buy, London Drugs and, later this summer, Sport Chek, to bring its Zip, One, Flex and Aria Wi-Fi Smart Scale products to Canada.
The Flex, which will likely be the most popular product in the lineup, competes directly with the $129.95 Jawbone UP and, at $99.95, undercuts it by a cool $30. It is available today in two colours, Black or Slate, and three more colour bands (Teal, Tangerine and Navy) are sold for $14.95 each.
The other products should be available in the next few weeks.