“BBM Channels” now available in the Beta Zone

BlackBerry announced “a new social engagement platform within BBM” this morning called BBM Channels. It basically digs a bit deeper into your BBM relationship and allows BBM users to quickly connect to the things that interest them by creating ‘channels”, specifically targeting businesses, brands, celebrities and general groups. Similar to other social platforms, BBM Channels allows you to “follow” them to receive updates.

BBM with BBM Channels is available now in the Beta Zone and can be used on BlackBerry devices running BlackBerry 5 OS and higher, to BlackBerry 10 users. It also should be noted that BlackBerry intends to bring BBM Channels to Android and iOS when the app becomes official in the Summer. Full features of channels below:

Create a channel – Create, edit and publish in an instant, and there are no limits to the number of followers you can have in your channel. Securely manage your channel from either a BlackBerry smartphone or the web.

Discover channels – BBM Channels includes a carousel that lets you discover new channels. You can share channel invites within a BBM chat, and people can be added or invited using the channel’s PIN or QR code.

View – View profiles for each BBM Channel you choose to follow.

Subscribe – Subscribing to a channel allows the channel owner to send you timely and relevant updates, giving the subscriber instant access to your news, deals, events or whatever you want to communicate. Subscribers can choose to receive notifications when new posts are available.

Participate – Participate and engage in conversations with your favorite people or communities by “Commenting” and “Liking” posts from channels you subscribe to. Channel owners have the option to directly chat one-on-one with a subscriber.

Monitor engagement – Easily use built-in measuring tools to assess and monitor follower engagement and interaction.

Download BBM Channels here at the Beta Zone
Via: MarketWire, BlackBerry