VEVO, the YouTube-oriented service that provides high-quality music videos served with a slice of ads, is moving on from Google’s clutches. Relaunching today with a Facebook partnership (and distancing itself from YouTube) the service is more social-focused, relying on your Facebook friends to provide music video playlists for what VEVO is calling a “long-play viewing experience.”
They’re also relaunching their mobile apps, with iPhone and Android first and iPad coming soon. The emphasis is on featured artists, as it’s always been, but now on the iPhone version you can match music videos with your iTunes library, providing recommendations tailored to your specific music tastes. If you are running Android, or using the web service, VEVO will match your friends’ Facebook music likes and saved playlists to the app. The idea is not a new one, but its implementation is pretty darn great.
The experience is a bit more robust on the iPhone than Android, since the service is also comptabible with Apple’s AirPlay standard. If you have an Apple TV you can stream the video on your phone’s screen to the television for instant music video parties. And with Continuous Play, you don’t have to worry about creating a playlist — the app does it from your matched songs.