TELUS is all about convenience, and one of the ways in which they are trying to make it easier for customers is through carrier billing. They did this with Skype and Rdio, and now they are bringing the functionality to Windows Phones on the network.
Partnering with MACH and Microsoft, the carrier is turning on billing for all Windows Phone Marketplace purchases; instead of having to enter a credit card, purchases will show up as individual transactions on monthly bills. This is done through Microsoft’s Direct Billing Gateway, with MACH doing all the backend organization.
“Direct operator billing is a popular feature among Windows Phone customers because it makes purchasing the latest apps and games quick and easy,” said Todd Brix, Senior Director of Windows Phone Marketplace.“MACH’s solution is now integrated with our new Commerce Platform bringing simple direct billing to TELUS subscribers in Canada.” According to Charles Damen, VP of Mobile Payments at MACH, carrier billing offers “frictionless purchase, real-time charging, flexible pricing points as well as direct refund capabilities.”
This is good news for anyone waiting impatiently for TELUS to release the Nokia Lumia 800, which has been “coming soon” for a while now. The latest rumour is that it will be released on March 9th.