We love these kinds of candid statements by company representatives because they are easy to reference a year down the line and see whether they hold up.
In an interview with Pocket-lint, Niels Munksgaard, a director of Product Marketing & Sales at Nokia, claims that “Youth are pretty much fed up with iPhones. Everyone has the iPhone. Also, many are not happy with the complexity of Android and the lack of security. So we do increasing[ly] see that the youth that wants to be on the cutting edge … are turning to the Windows phone platform.”
Though we don’t yet have the new Nokia Lumia Windows Phones in Canada, it’s easy to see why Niels would be optimistic for its outcome. The Lumia 800 is a beautiful device with lots of potential, but it will be difficult for Windows Phone to enter a North American market that is already flush with choice.
Nokia is trying to differentiate itself with its painstakingly unique design and premium Windows Phone services. Munksgaard claims that walking into a phone retailer is akin to a “sea of sameness.” All you see are “black mono-blocks sitting on the shelf, it is very confusing to the consumer.”
Windows Phone has had a difficult time penetrating the market, but sales of the Lumia 800 in Europe have been quite good so far. Whether that enthusiasm will translate into sales here in Canada has yet to be seen, but you can rest assured that if Niels is correct and people are are tired of their iPhones and confused by Android, the Lumia series should make quite a splash.