Mobilicity has gone crazy… dropping monthly rate plans by 50% tomorrow

Mobilicity already has a couple promo plans happening, a $40 “Happier Holiday Plan” and $25 all-in data plan. Coming down the pipe tomorrow is another promo plan that is giving customers 50% off regular rate plans for up to 1-year, plus their $10 unlimited data and $5 BlackBerry Internet Service add-ons will also be cut in half.

I just spoke with CEO Dave Dobbin and he stated they are “the low cost operator, people are launching silly promos and all these certain things and it’s time for us to flex our low cost muscle”.

The $25 talk and text plan drops to $12.50/month, then jumps back to $25/month. The $35/month plan falls to $17.50; $45/month plan goes to $22.50 and the $55 plan drops to $27.50. In order to get the 1-year price you’ll have to sign up for their pre-authorize payment plan, if you don’t you’ll still get the deal for 6-months.

Crazy pricing. Look for it tomorrow.