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Rogers on Wind filing a complaint to the Competition Bureau: “our advertising reflects our competitive advantage”


WIND Mobile Chairman Tony Lacavera announced yesterday they filed a complaint with the Competition Bureau about how Rogers new discount carrier Chatr Wireless advertises they have “fewer dropped calls than new wireless carriers”. Lacavera stated that “There is absolutely no solid or objective technical basis for Chatr’s claim to have more network reliability and fewer dropped calls than Wind.”

The battle is heating up as we’ve just received an official statement from Rogers Director of PR Kathy Murphy:

“There’s no question our advertising reflects our competitive advantage and we stand behind it. We feel strongly that customers want and deserve a reliable network experience. Since 2005, we have conducted regular and rigorous testing comparing our network against our competitors’. The testing, which follows industry standard methodology, is independently validated and proves that we have fewer dropped calls. We have fully shared our research with the Competition Bureau and are cooperating with the process. We question Wind’s motives in complaining to the Bureau and the announcement today.”

Will this “fewer dropped calls” debate turn into the familiar fight over who is the largest, who is the fastest and who is the most reliable?

Thoughts?

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