Samsung mobile web browser gets native ad-blocking support

Rob Attrell

February 1, 2016 8:57am

Advertising on the mobile web has been a topic of heated discussion for the last couple of years, as the ad-blocking market has moved to help customers avoid bad ads that track users and interrupt browsing.

The ability to block ads natively on iOS debuted with iOS 9 last summer, and though the install base of those apps isn’t huge, they have made a significant impact.

On the Android side, as recently as December 2015, we reported that Asus was partnering with AdBlock Plus to allow users to block ads using the built-in browser on Asus devices. There are also a number of ad-blocking apps on the Play Store that let users tweak their browsing experiences and block cookies or ads across the web.

Over the weekend, Samsung starting rolling out native support for content blocking in its native Samsung browser, on phones with Android Lollipop or newer. There are already a couple of ad-blockers that already work with the Samsung’s browser, including the popular cross-platform Adblock Fast, and Crystal, which also landed on iOS last fall.

Ads and tracking code can substantially slow down the experience on the web, and this content can also end up costing users more as ads can require extra data like images or videos. It’s possible, however, that this move by Samsung won’t have much of an impact, since most users interested in blocking ads don’t use the company’s native browser.

SourceThe Verge
  • hardy83

    Oh man. I would love if Chrome browser for Android support adblocker.

    It’s not that don’t want to support stuff, it’s that sometimes the popup ads or banner/bigbox ads completely break the page through poorly written code.
    The most annoying is popup ads that do not go away, even if you hit the close button, making it impossible to view the page you were trying to get to.

    • Yeah, it makes no sense. I don’t mind seeing ads to support stuff I like – I even see ads that interest me some times.

      But when a site doesn’t adapt to my screen size and I can’t close the ad, let alone see it or the content I was originally going for then the site has lost the ad and lost my interest in ever coming back!!!

    • cartfan88

      If have a huge problem if it’s the disgusting clickbait stuff attached to Disqus…which I block happily. Not a problem if they were just sticking to legit companies. But it’s either block all or block none. So I block all. Get rid of taboola, outbrain, zergnet etc and then I don’t need to block.

    • RoboBonobo

      Google probably won’t do that. Ads are Google’s bread and butter. They already banned all the ad blocker apps from the Play Store. But I think you can still sideload them if you can find them on the web.

    • cartfan88

      Switch to Firefox for Android and you can get an add on that blocks. Works really good. No more disgusting taboola type stuff.

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