Microsoft to rebrand the Windows Phone Marketplace to Windows Phone Store

Ian Hardy

August 7, 2012 4:07pm

Microsoft’s Windows Phone Marketplace launched in October 2010 and they are on the brink of having 100,000 available apps. Today the company rolled out new features in their developer portal called Windows Phone Dev Center, previously known as the App Hub. Within the text of the Dev Center is what seems to be a new brand direction from Microsoft. Gone is the Marketplace and welcomes the simple name of “Store.”

“The new Windows Phone Dev Center has everything you need to create great apps and add them to the Windows Phone Store for the world to see, try, and buy. You can start creating apps anytime. When you’re ready to offer them in the Store, you’ll need a subscription to the Dev Center where you can start the process of adding them to the Store catalog”

Microsoft reps haven’t confirmed the name change, but it’s pretty evident this is the new direction.

Source: Microsoft

  • Harris

    That’s Nice 🙂

  • Mike

    This will certainly change the way I view Windows Phone. Breathtaking!

    • RIP_MSFT

      hahahah 🙂

  • northstar_86

    Windows Marketplace would have sounded nicer in my opinion, and can ultimately unify multiple devices(tablets, smartphones, and computers) under one name when it comes to apps and downloadable content, and it also sounds unique compared to other app stores.


    “Phone” store ? y not simply Windows Store ?

  • Scott

    Slow news day…

  • Mike

    How about… Windows Shopping? Huh? HUH?!?

    • EvanKr

      Haha, good ol’ bad puns!

  • Apple Sales Guy

    Apple created the original App store.
    And then google changed from android market to Google play ‘store’.
    Now windows changing to windows phone ‘store’
    Sigh, no originality these days


  • Billy Gates

    So before Apple there were no other ways to download Apps?

  • Matthew

    Gotta admit, I am with apple sales guy on this one. What better way to set yourself apart than to rename to the name everyone else is using. I liked marketplace myself. But its not really huge news.