Apple is reportedly working on its own version of Snapchat

When Bloomberg’s Mark Gurman, formerly of 9to5Mac, reports an Apple Rumour, more often than not, it often turns out to be completely accurate, or at least have some level of truth to it.

The latest rumour surfaced by Gurman indicates that Apple could be working on its own Snapchat competitor. Videos from the app can be reportedly shot, edited and uploaded in less than a minute. An internal prototype of the app also includes the ability to post videos to social media networks directly from iOS.

According to Bloomberg, the team behind Final Cut Pro and iMovie are behind the new app, which reportedly still doesn’t have a release windows. It is, however, unlikely we’ll get our first look at Apple’s new mobile editing app at the company’s upcoming also still unofficially announced iPhone 7 press conference, with rumours touting a 2017 release for the software.

At a September 7th event, Apple is expected to reveal a new iPhone with a dual camera system for improved photo quality and a pressure sensitive home button. Instagram recently launch its own version of Snapchat’s quick video sharing functionality called Stories.

[source]Bloomberg[/source][via]The Verge[/via]