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Rogers temporarily reverts iPhone 6 cost so customers “can get used to the new pricing”

iphone 6

Due to the weakening Canadian dollar, Apple has increased the price of its iPhone line, including the iPhone 6 and 6 Plus. While it’s not the first time we’ve seen Apple do something like this — App Store prices rose across the board in January — it’s the largest single increase in recent memory.

Yesterday, Rogers followed Apple’s lead, adjusting prices on the iPhone 5s, 6 and 6 Plus for both on-contract and term-free purchases. The carrier increased the 16GB iPhone 6 by $90 to $348.99 on-contract, while the 128GB iPhone 6 Plus jumped to $728.99.

We’ve confirmed that all Canadian carriers will be adjusting their prices in the coming days, but Rogers has actually reverted back to its original price structure, explaining, “Apple raised prices but we decided we want to give our customers a few more days to get used to the new pricing.”

In other words, now is the time to purchase an iPhone 6 or iPhone 6 Plus at a “discounted” price.

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