Bell kicked May off with more changes to its wireless plans, including moving to unlimited data on its top-end plans. While the move to unlimited data is good, Bell also introduced new, specific data caps for roaming and hotspot usage.
Per changes spotted on the carrier’s website, Bell’s $80/mo ‘Max’ plan now includes unlimited monthly 5G data, up from the 175GB cap it had before. Speeds remain the same at up to 2Gbps.
The Max plan previously included unlimited calling, texting, and data use in Canada, the U.S., and Mexico. The new Max plan still has unlimited calling and texting in those locations, but Bell now caps roaming data use in the U.S. and Mexico to 5GB/day, followed by unlimited usage at throttled speeds of up to 512Kbps.
Bell now caps hotspot usage on the Max plan. It now includes 50GB/mo of hotspot use at the 2Gbps speed cap, followed by unlimited use at throttled speeds of up to 512Kbps.
Bell’s Max and Ultra plans as of May 1, 2026.
The carrier made similar changes to its $95/mo ‘Ultra’ plan, which now offers unlimited data at up to 2Gbps speeds, up from the previous amount of 250GB/mo. Bell also capped this plan at 5GB/day of roaming data included for 65 countries, and the same 50GB/mo hotspot cap as the Max plan.
The Ultra plan still includes unlimited calling and texting in 65 countries as before, and the plan throttles to 512Kbps speeds when users go over their roaming and hotspot data caps.
One other notable difference with the Ultra plan is that Bell has copied Telus and Rogers in offering a five-year price guarantee. Here’s what Bell’s fine print for the guarantee says:
“5-year price guarantee is available with a new activation or device upgrade on Ultra monthly plan price before any taxes and promotional credits, for 5 years from date of activation. Prices of add-ons, pay-per-use services, including travel passes and Roam Better rates, and third-party services such as Crave and Perplexity Pro AI are not guaranteed and subject to change. Any change to your services may affect the 5-year price guarantee and/or result in the loss of credits or promotions. Offer subject to change without notice; not combinable with other offers.”
Given that the $95 price of the Ultra plan includes both autopay and promotional credits, and actually costs $115/mo, there’s plenty of room for Bell to raise rates within the terms of the five-year guarantee, and that’s not even getting into the last line about “subject to change without notice.”
Whether you trust the price guarantee or not (and personally, I wouldn’t), the rest of the changes are mostly positive for heavy data users. Unlimited data at 2Gbps is a nice perk, and depending on your usage, probably worth the trade-off for the data caps on travelling on hotspotting.
That said, I’m also not sure how many people are burning enough monthly data to make this kind of plan worthwhile. The average Canadian uses less than 10GB of data per month, so I really don’t think spending $80 or $95 for unlimited data is worth it for most people when carriers like Freedom Mobile offer plans like $35/25GB and $40/75GB, which also have CAN/US/MEX roaming and a few gigs of monthly roaming data for other destinations. But hey, if Bell’s new plans appeal to you, you can find them on the carrier’s website.
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