Twitter’s revamped Blue subscription, which gives subscribers a blue checkmark and little else for $9.99/month, has mysteriously vanished just over a day after launch.
After a false start over the weekend, Twitter actually launched the revamped Blue service on Wednesday for iPhone users in select countries, including Canada. However, now when users tap the ‘Twitter Blue’ option in the Twitter app’s menu, they get an error saying it’s not available:
“Thank you for your interest! Twitter Blue will be available in your country in the future. Please check back later.”
The Verge reported that several users don’t even see the Blue option in the menu anymore, while those that do still see it can’t sign up. I checked Twitter on an iPhone, and while I still had the Blue menu option, I got the error saying it wasn’t available. There are also tons of tweets from users experiencing similar issues.
At the moment, it’s not clear why Twitter Blue is no longer available. It’s possible Twitter intentionally paused the service amid an influx of fake imposter accounts, or it could be related to the company’s decision to limit Blue sign-ups for new accounts (although that doesn’t explain why accounts that have been around for a while, like mine, don’t have access to Blue).
Update 2022/11/11 at 10:37am ET: More details about what’s going on with Twitter Blue have become available from Platformer managing editor Zoë Schiffer. In a tweet thread, Schiffer cited details from an internal Twitter note and announcement posted on Slack. The company reportedly suspended the launch of Blue and is trying to stop people from subscribing to “help address impersonation issues.” This includes disabling Blue from being purchased on iOS, although existing subscribers will still have access to Blue features. Additionally, Schiffer said that Twitter re-added the grey ‘Official’ checkmark, but only for advertisers (The Verge, however, reported that some news organizations also got the checkmark).
NEW: Twitter has suspended the launch of Twitter Blue and is actively trying to stop people from subscribing "to help address impersonation issues," per an internal note. 1/
— Zoë Schiffer (@ZoeSchiffer) November 11, 2022
The Verge suggests that this could all be related to Twitter’s new owner Elon Musk firing half the company’s employees earlier this week. Several reports, including from current employees, warned that Twitter was in danger of breaking as issues, errors, and bugs pile up. The company’s remaining staff are also being pushed to the limit, with many working long hours and even sleeping in the office. Plus, Musk recently emailed employees demanding a return to in-office work amid warnings that Twitter could go bankrupt.
The Twitter Blue rollout itself was tumultuous. Aside from the false start, it launched after Twitter added a new grey ‘Official’ badge to some verified accounts. Within hours, Musk killed the grey badge, tweeting that the blue badge would be the “great leveler [sic].” Following the launch of Blue, Twitter was flooded with fake accounts using the paid blue badge to appear more legitimate, something that many predicted would happen. Musk also should have seen it coming, given how upset he was by all the accounts impersonating him, but instead, Musk seems convinced the paid blue badge will actually fix these problems.
And now the grey ‘Official’ badge is making a return, at least according to the Twitter Support page. Humorously, the two most recent Twitter Support tweets directly contradict each other, with a November 9th tweet saying the company isn’t adding an ‘Official’ label and a November 11th tweet saying it has now added a label. Neat.
Follow along with the latest Musk-induced Twitter turmoil here.
Update 2022/11/11 at 10:37am ET: Added more details about the Twitter Blue change reported by Platformer managing editor Zoë Schiffer.
Via: The Verge