Apple expects to ship 80 million new iPhone models this year, a 20 percent decrease over what the company planned during the same period last year, according to Japanese financial publication Nikkei.
The publication cites industry sources, stating that consumer excitement for new versions of the iPhone is beginning to curb after multiple years of consistent growth.
iPhone shipments, which include previous generations of the smartphone, declined one percent year-over year from October to December, amounting to 77.31 million, according to Apple’s Q1 2018 earnings report. During that period, worldwide smartphone shipments also shrunk 0.3 percent to 1.46 billion in 2017, the first ever decrease across the industry, says a report from IDC.
Rumours indicate that Apple plans to introduce three new versions of the iPhone in 2018. Two of these phones will feature an OLED display, like the iPhone X, while a third less expensive model will is likely to feature a LCD display. All three versions of the smartphone are expected to include key iPhone X features like the device’s TrueDepth 3D sensing camera and Face ID functionality — hopefully Animoji also make there way to every new iPhone, too.
All three new iPhones are expected to be revealed at some point in September during Apple’s annual Fall hardware event, and ship later that month.
Apple’s Q2 2018 earnings amounted to $61.2 billion in revenue, with the company shipping a total of 9.1 million iPads, 52.2 million iPhones — up 2.9 percent from last year — and 4.1 million Macs, during the quarter.
Apple’s revenue guidance for Q2 2018 predicted earnings in the $60 billion to $62 billion range, which means the Cupertino, California-based company’s revenue fell within expected territory.